Wednesday, July 31, 2019
Solving Black Inner City Poverty
FILM QUESTIONNAIRE #2 DUE DATE: 10/8/10 NAME: Solving Black Inner-City Poverty: William Julius Wilson, Films for the Humanities, Inc. , 1994 [30 minutes] 1. What has been the main cause of the rise of concentrated poverty in the urban ghetto since the 1970s according to Wilson? (4 points) Wilson argues that one of the main cause of the rise of concentrated poverty in the urban ghetto since the 1970s is the fact of segregation. In the 1970s the poor, middle class and upper class all lived in the same neighborhoods. This gave the poor more opportunities to find jobs through interaction with the wealthier tier of citizens.Nowadays, the less fortunate cluster in the ghettos and create their own life-ways, which makes it increasingly difficult to get out of the vicious circle. The schools in the neighborhood are not adequate, there are less opportunities and they cant live up to the morals and values that they would like to, but form their own. Another major factor to why the poor stay po or is the fact that single-mom households have increased from 20% in the 1970s to 51% today and the struggle it is for them to get out of the ghetto being what they are.In his book The Declining Significance of Race he further examines the question; ââ¬Å"Why do poverty and unequal opportunity persist in the lives of so many African Americans? â⬠In response, he traces the history and current state of powerful structural factors impacting African Americans, such as discrimination in laws, policies, hiring, housing, and education. He argues against either/or politicized views of poverty among African Americans that either focus blame solely on cultural factors or only on unjust structural factors.He tries to demonstrate the importance of understanding not only the independent contributions of social structure and culture, but also how they interact to shape different group outcomes that embody racial inequality. 2. What are some elements of the informal sex code that governs se xual relations in the ghetto? (3 points) Wilson contends that there is an ââ¬Å"informal sexcodeâ⬠within the ghettos and that the ratio of births among young women is increasing. Men gain prestige by the numbers of girlfriends as well as children they accumulate.And since black males are ââ¬Å"unmarriableâ⬠when they do not have a job to support the family, the women end up alone with several children. Wilson was one of the first to enunciate at length the ââ¬Å"spatial mismatchâ⬠theory for the development of a ghetto underclass. As industrial jobs disappeared in cities in the wake of global economic restructuring, and hence urban unemployment increased, women found it unwise to marry the fathers of their children, since the fathers would not be breadwinners. 3. Wilson advocates universal type programs for dealing with the plight of the inner city poor.What is meant by universal programs? Why is he in favor of universal as opposed to race-specific solutions? (4 p oints) A Universal Program is a program that addresses all races. Wilson favors Universal programs for the fact that no American citizen should be living in poverty. As of the time of the interview two thirds of the poor within the US population was white. The whites were also hit hard by the de-industrialization, not only the black. Wilson argues that we should talk in Universal terms, about programs that are there to help all Americans get a job.The way to reach the poor is by introducing an alternative avenue to success, they feel neglected and not involved in the white middle/upper-class society so in return they have created their own sphere where they set the rules and where perceived relative deprivation is high. Where the poor blacks have nurtured hatred towards the white middleclass for doing well. 4. Wilson himself grew up in a poor family in rural Pennsylvania. Why does he think he was able to escape poverty against the odds? (3 points)Wilson grew up in a poor family in r ural Pennsylvania but still managed to escape poverty since he had a very good role model, namely his Aunt Janice. His aunt (with his mother behind her) pushed Wilson to get an education and took him on trips, to museums and gave him books. She got him on his feet and he took over from there. He was also raised in rural Pennsylvania and not in an inner city, which is a big difference. In the inner city you have a sense of crowdedness, a high rate of crimes, easy access to drugs, and the sense of being imprisoned, which you do not have in the rural parts of the country.This gives you a different outlook on things according to Wilson. 5. In the article we read (ââ¬Å"A Black City Within the Whiteâ⬠), Loic Wacquant formulates a strong critique of Wilson and other proponents of the ââ¬Å"underclassâ⬠thesis. What is the crux of his critique? Do you agree with Wilson or Wacquant? Why? (6 points) Wilson argues that the significance of race is waning, and an African-American's class is comparatively more important in determining his or her life chances.Wacquant, on the other hand, argues that a ghetto is not simply a conglomeration of poor families or a spatial accumulation of undesirable social conditions but an institutional form. He points out that it is the instrument of ethnoracial closure and power whereby a population deemed disreputable and dangerous is at once secluded and controlled. Furthermore, he disputes the fact that ghettos were ever simply desolate places of ecological disrepair and social hardship. He points out that there was ââ¬â and still are ââ¬â manifestations of a power relation between the dominant white society and its subordinate black caste.I would argue that Wilsonsââ¬â¢s argument that the labor market problems African Americans face today are largely due to deindustrialization and consequent skills mismatches. On one hand, African Americans never were especially dependent on jobs in the manufacturing sector, so dei ndustrialization in itself has not had a major impact on African Americans, and that, on the other hand, the relative labor market success of poorly-educated immigrants in the postindustrial era shows that there is no absence of jobs for those ith few skills. To me, Wilson puts forth the attitude that a persons patterns and norms of behavior tend to be shaped by those with which he or she has had the most frequent or sustained contact and interaction. First, he seems to argue that external influences or differential associations are on of the key pillars to his theory, secondly, the out-migration of middle-class minorities, and thirdly, the problem of distance and spatial mismatch ââ¬â between inner city residents and places of potential employment.He also attributed the increasing rate of inner city marriage disintegration to consistent states of joblessness. I must say that I think Wilson does not give enough emphasis to the role of race. Racial segregation is much more crucia l to the development of concentrated poverty and any resulting neighborhood disintegration than black middle-class out-migration, while social class segregation is a very real factor, it is notably intensified when racial segregation is high. Wilson is not acknowledging current discriminatory practices, in my opinion.
Tuesday, July 30, 2019
Comparitive Study Between Euripides’ Alcestis and Hippolytus
Euripides, youngest of the three great Greek tragedians, was born c. 485 BC though he was scarcely a generation younger than Sophocles, his world view better reflects the political, social, and intellectual crises of late 5th-century Athens. Euripides' enormous range spans contradictory tendencies:à He was both a rationalist and a romanticist;à he both criticized the traditional gods and celebrated religious phenomena He incorporated the new intellectual and scientific movements into his works but also conveyed the irresistible power of the irrational. Original and experimental, he parodied the conventions of tragedy and also used new theories about the illusionist and deceptive powers of language. He created tragicomic plots. His Alcestis and Hippolytus are his two great plays. We will notice many similarities in Euripidean plays. There are many similarities in Alcestis and Hippolytus and also have some dissimilarities. Comparative studies between these plays are discussed below. In ancient Greek tragedy there has several partsââ¬âPrologue, Parados, Episode. the first Stasimon the second Episode, the second Stasimon, the third Episode, the third Stasimon, the fourth Episode, the fifth Stasimon and Exodos. The plot structures of both plays are same. In both play we find Prologue, Parados, Episode, the first Stasimon the second Episode, the second Stasimon, the third Episode, the third Stasimon, the fourth Episode, the fifth Stasimon and Exodos and also choral ode with strophe and antistrophe. In both play the unity of time, pla ce and action have been maintained. Both plays are written in Iambic Pentameter. Both Alcestis and Hippolytus open with prologue or monologue which is a common characteristic of Greek plays . In both plays the audience have lost their interest from the very beginning because everything has been told before in the prologue. The play Alcestis begins with the prologue of the god Apollo. Here Apollo stops death from taking the life of Admetus and predicts that Alcestis will die instead of Admetus. He also predicts that Alcestisââ¬â¢ life will be saved by Heracles, the demi god. Similarly the play Hippolytus also begins with the monologue of the goddess Aphrodite. In the play Aphrodite the goddess of love, is angry with Hippolytus because of his devotion to Artemis, the goddess of chastity and hunting. So she makes a plan to ruin the life of Hippolytus, phadra and Theseus as well. Chorus plays a very significant role in Greek plays. The appearance of chorus is mandatory in Greek plays. In the plays of Sophocles the chorus continually present on the stage. In Euripides the picture is quite different. His plays are relatively complex. He experienced difficulties in retaining chorus. In Alcestis The entry of the chorus, or the ââ¬Å"parodosâ⬠sequence, follows: a chorus of fifteen men of Pherae, led by a ââ¬Å"coryphaeusâ⬠(chorus-leader), enter the orchestra of the theatre. The chorus-leader complains that they are in a state of suspense, ignorant of whether they ought to be performing mourning rituals for their queen. The chorus' lyrical ode, to which they dance as they sing, consists of two paired stanzas of strophe and antistrophe. They sing of the silence that greets their search for signs of mourning, the evidence of Alcestis' death. When goodness dies,â⬠they lament, ââ¬Å"all good men suffer, too. â⬠The chorus-leader concludes by dismissing the chorus' search for hope in the situation: ââ¬Å"The King has exhausted every ritual. â⬠The Chorus is significant here and active. They informed the audience about what is happening inside the palace. Unlike Senecaââ¬â¢s chorus, the chorus is very active and plays a very important r ole. In Hippolytus the chorus is composed of fifteen women of Troy. In this play the chorus is mostly passive. For in a Sophoclean play the chorus announces new comers. In Hippolytus the chorus is not as active as Sophoclean tragedy. They inform the audience of the death of his wife. But under no circumstances could they speak of the criminal passion of Phaedra for Hippolytus. That would have been the height of impropriety. That is why Phaedra has to lay bare her heart to the Nurse. It is Artemis who informed Theseus of what actually happened. What mortals fail to do, Dues ex machine can. The choruses in Hippolytus therefore do not serve any important purpose as they do in the tragedies of Aeschylus and Sophocles. Euripides always highlights the role of servant or nurse throughout his plays. He always highlights the salve character. In Alcestis it is the servant who reveals the secret to Heracles that their queen is dead. Heracles gets drunk and begins irritating the servants, who loved their queen and are bitter at not being allowed to mourn her properly. Finally, one of the servants snaps at the guest and tells him what has happened. Heracles is terribly embarrassed at his blunder and his bad behavior, and he decides to ambush and confront Death and save Alcestis from the clutches of Death. Similarly in Hippolytus it is nurse who reveals the secret of her queen to Hippolytus which hastens the death of Phaedra. Phaedra took her Nurse into her confidence. But the nurse foolishly exposed the truth to Hippolytus. So we can say in both plays. Euripides reveals the truth by a slave character. Aeschylus and Sophocles had implicit faith in the Olympian gods and goddesses. Euripides had refined sensibility and looks at the divinities a little critically disciple of Xenophanes and Anaxagoras, he had a rational outlook on men and things. He was not a skeptic, far less an atheist. He profusely used the traditional myth and legends. In Alcestis, Admetusà forgot to sacrifice to Artemis, and consequently found his marriage chamber full of coiled serpents. Apollo bade King Admetusà appease the goddess, and meanwhile he obtained (because Admetusà 1 was such a kind master towards him) a special favour of the MOERAE: that when Admetusà 1 should be about to die, he might be released from death, if someone should choose voluntarily to die for him. ââ¬Å"In Admetus I found a godly man. And so I rescued him from death by tricking the MOERAE. These goddesses promised me that Admetus could escape an immediate death by giving in exchange another corpse to the powers below. â⬠(Apollo. Euripides, Alcestis 10). Alcestis dies in vicarious death Admetus could not find someone who would die for him. Only because of the role of Apollo, Admetusââ¬â¢ life saves and Alcestis dies instead of him. Euripides makes gods and goddesses questionable. In Alcestis, Alcestis dies because Admetus could not find someone who would die for him. Only because of the role of Apollo, Admetusââ¬â¢ life saves and Alcestis dies instead of him. Here the justice of Apollo is definitely questionable. In Hippolytus, the Olympian gods and goddesses plays a very important role although they are presented in the play in an unpleasant way. Hippolytus is very much devoted to the goddess Artemis and do not worship Aphrodite which makes the goddess angry and she made a plan which ruins the life of Hippolytus, Phaedra and Theseus as well. The main theme of this play is the conflict between love and chastity, infact it is the conflict between Aphrodite and Artemis. Artemis is not also totally blameless. She could have save her favorite but didnââ¬â¢t do so. Although the god Poseidon does not appear physically but he plays a very significant role in this play. He too is responsible for the death of Hippolytus. Euripides portrayal of women in his plays has been somewhat bizarre. His female characters kill out of revenge, kill out of jealousy and kill because a god possessed them too. Women occasionally assert dominance in the household; although, even within the home they posses limited influence over their husbands. An interesting theme runs through Euripides theatrical tragedies Alcestis and Hippolytus. In each play the lead female character forgoes her life for the sake of love. In Alcestis, Alcestis willingly gives her life to prevent her husband Admentus' death. In Hippolytus, Phaedra chooses to commits suicide as a result of falling in love with her husbandââ¬â¢s son and refusing to be deceitful to her husband. Although Alcestisââ¬â¢ love should be considered as moral and virtuous where as Phaedraââ¬â¢s passion for her son was immoral, incestuous and illegal. In these two plays, a major female character challenges the predominately masculine centre pf power and authority and in some way questions the limits of that power. Alcestis forces her husband to confront the gap between the value that he attaches to family ties and affections and the honorific exchange of guest relationship that belong to the outward-facing world of male prerogatives. Phaedraââ¬â¢s erotic passion invades the garden world of idealized purity that Hippolytus would create with his virginal huntress-goddess, Artemis and shatters its defense by opening it up to the power of Aphrodite that he has rejected (both for himself and others) so absolutely. In the process, Phaedra also releases the suppressed violence and hatred that fuel Hippolytusââ¬â¢ total rejection of Aphrodite. .Although Phaedra has passionate desires for her stepson she is thoroughly ashamed of these feelings and as a result of her shame she decides to die by starving herself. She also condemns women who are unfaithful to their husbands as she says ââ¬ËAnd I despise them, women who preach faithfulness to husbands but dare the worst behind their backs. ââ¬â¢ Euripides, therefore, presents Phaedra as a moral woman who is just an unlucky victim of Aphrodite In these two cases the women are impelled to their actions by their intense emotional commitment to house and family. Alcestis and Phaedra both try to ensure their childrenââ¬â¢s future; and each is prepared to sacrifice her life in the process, although in diametrically opposite ways. In the play Hippolytus we notice the growth and development in Phaedraââ¬â¢s character. She is a dynamic or round character. But Alcestis does not have any growth and development throughout the play. She is a static character. Unlike Phaedra she plays a trivial role in the play. There is a question whether Euripides is misogynist or not. Euripides' innovation in his Hippolytus is to cast the woman as a sympathetic character, Aphrodite's helpless victim caught in a divine plan to destroy Hippolytus. His audience expects to see the wicked woman vilified and the virtuous youth exalted; that is the tradition. Instead, Euripides portrays his Phaedra as a highly moral woman struggling against the shame of her passion, while Hippolytus is an intolerant prig. Alcestisââ¬â¢ love is virtual, a sacred love for a husband. But Phaedraââ¬â¢s love for his step son has been considered in the play as sickness. She became love sick. Since her love is not pure like Alcestis so her love defined as sickness throughout the play. Euripidesââ¬â¢ sympathetic tone is toward woman is also expressed in the play Alcestis. Alcestis' fate can be viewed as a reflection of the male- dominated world of fifth- century Athens- her death is decided by her husband, in that he allows her to take his pre-ordained place in Hades; her rescue from Death comes only through Heracles' intervention. Being led silently from the tomb perhaps symbolizes the woman's role in the Athenian household as a subordinate figure, from whom it was preferred to hear little. In all, the play shows that the rules of the male world, guest- friendship and hospitality in particular, are more important that the whims of a female, even her dying wish are disregarded. So he canââ¬â¢t be considered as misogynist. Heroes are undistinguished in Euripidean plays. They do not have much heroic qualities. They are very common and simple rather heroines are more focused in Euripidean play. For example in Alcestis, Admetusââ¬â¢ role is not heroic rather he is coward and self centered. He has not any growth and development. Alcestis sacrifices her own life for her husband, Admetus just laments on her wifeââ¬â¢s death. He does not try anything to save her beloved wifeââ¬â¢s life. Rather it was Heracles who save the Alcestis life and rescued her. In Hippolytus, we notice the growth and development of Phaedraââ¬â¢s character. Phaedraââ¬â¢s love, her passion, her struggle and her death makes her a round character. But Hippolytusââ¬â¢ remains quite inactive throughout the play. He has no contribution to the action of the play. Phaedra and Aphrodite play the main role in this play. They are more focused than Theseus or Hippolytus. According to Aristotle a hero should not be too good or too bad. Hippolytus is too good. He is a debatable hero. He has no growth and development. Unlike Phaedra he is a static character. Deus ex machine is a technique where a god or artificial or improbable device introduced into a play to resolve the entanglements of the plot. This technique is frequently used by Euripides. In the play Alcestis, Heracles acted as Dues ex machine. In the play Hippolytus it is the goddess Artemis who is presented as Dues ex machine. Alcestis is considered as a satyr play. Alcestis is a domestic tragicomedy with a mixture of fairy tale atmosphere and intense personal suffering that in the extant plays reappears again. Although the play begins with a gloomy and tragic mood but the ending of this play is joyous. It has a happy ending though artificial. So this play is considered as a tragicomedy. His play Hippolytus explores the nature of passion, the problem of communication and language and the emotional and the moral pitfalls of intense aspiration and one-sided devotion to the ideal. This play is totally a tragedy. In this play Phaedra commit suicide and the play ends with death Hippolytus. Obviously this play does not end with a happy tone. So it has been considered as a pure example of tragedy. Euripides has come to be increasingly appreciated in modern times for his intellectual subtlety, bold and original dramatic power, brilliant psychological insight, and ability to elicit unexpected symbolic meaning from ancient myth and cult. Critics find the Alcestis a richly rewarding play in many areas. D. J. Conacher explores how Euripides expanded the myth of Admetus and Alcestis, adding comic and folk tale elements to suit the needs of his tragedy. In Hippolytus, he also adapts the myth of Pasiphae the mother of Phaedra and Ariadne, the sister of her. But he relates it to the play by his own way. Throughout his works Euripides struggled to show the human side of his characters and tried to elevate their actions to a status of importance and not just as a consequence of the intervention of the gods. For this reason Euripides stands apart as does his works.
Monday, July 29, 2019
Business Mission Statement and pany Performance
Thorns' tries to be a world-driving supplier of coordination arrangements, cooperating with its clients to make supply chains more effective, sheltered and supportable. Thorns' present territories of vital concentration include the following points: Putting resources into system advantage: The quality and size of Brambles' system of clients, individuals, benefit areas and resource administration ability is intrinsic to the Group's strategic offer to clients and shareholders alike. The Group is focused on contributing to keep up this system preferred standpoint and upgrade it through advancement and client joint effort; Driving operational and hierarchical effectiveness: Brambles bolsters its speculation programs with inward productivity activities that empower money related assets to be diverted to exercises that are esteem including for clients. The Group targets constant efficiencies in direct expenses while the five-year authoritative proficiency program, One Better, is centered around backhanded cost diminishment; and Taught capital allotment for long haul development: notwithstanding financing its built up organizations, Brambles tries to assign money to natural business openings or acquisitions where the Group trusts its particular production network ability can include esteem for clients and make esteem for shareholders. Thistles' shared qualities are explained in its Code of Conduct and are a center part of the Group's way of life: Blackmores works in three major regions of the world that include Australia, New Zealand and Asia too where they have developed their brand name in a very short period of time. The journey started with the initial contributions of only one person whose name was Maurice Blackmore. He was more focused toward the human wellbeing and his contributions are well-known for the betterment of the humans. The pany started off with a great boost and faced some difficulties in the middle of expanding their business but soon they were in the right place. Since then, the panyââ¬â¢s mission and vision is to ensure humansââ¬â¢ health with the best of the services. Some of the key points which they have always focused on include the following: Our excitement and trust in a virtuoso, prehensive manner to manage prosperity moves us to splendor in all that we do. We are direct, reliable additionally, mitted to the most astonishing benchmarks of individual, master furthermore, business lead. We treat each other with sensibility, regard and sympathy and we get a handle on contrasts. As an organization, in groups and as people, we utilize our astuteness, experience and information to rouse what's more, impact everybody to be their best (Amran 2012). Our activities show our care, regard and sympathy for our kin, the more extensive group and the earth. Since then, Maurice just toot forward the traditions of his father and continued serving humanity with the best of the services. The role he played for the betterment and health of the people is totally amazing because he did not had much resources initially but with the passage of time, he took this business to the highest level. Our things are made to requesting essentials, under the worldwide PIC/s (Pharmaceutical Inspection Tradition and Pharmaceutical Investigation Co-operation Conspire) measures of good delivering sharpen. We use magnificent fixings sourced from around the world. Our thing definitions are supported by major authorities where they are sold and are required to meet both our claim and diverse governments' stringent measures of security, quality and suitability. All business ought to be led in agreement with the laws and controls of the nations in which the business is found. We contend reasonably in the business sectors in which we work. We should work securely and apply industry best practice to the wellbeing, security and prosperity of our workers, clients, providers and the groups in which we work. We ought to plan to bring long haul advantages to Briers, as opposed to fleeting preferred standpoint for people to the detriment of the association's long haul interests. Our faith in individuals and collaboration requires participation with our partners over the Group to a plish our corporate objectives (Dharmadasa et al. 2012). Our words and activities must show regard for the differing scope of individuals and societies with whom we work and for their human rights. Degenerate practices are inadmissible. No influences or parable installments will be made to, or acknowledged from, any gathering. Every single business exchange will be legitimately and precisely recorded. Deals specialists, experts and parable guides ought to be designated as per these standards and paid at a rate steady with the estimation of their administrations. Resources and private data ought to be pletely ensured and should not be utilized by representatives for individual pick up. Maurice Blackmores' energy for normal human services keeps on being at the heart of what we do today. It is not only a theory; it is the way we work together. This energy is something we request that all workers share. Blackmores' prosperity is firmly connected to the way we concentrate on our clients; think imaginatively; act mindfully toward each other, the earth and our nearby group; and endeavor to exhibit our qualities (Orhan et al. 2014). Blackmores' qualities are woven into each fiber of our association. These qualities - known as PIRLS - are both behavioral and optimistic. They support our work rehearses and are upheld by lawful strategies and methodology. PIRLS shape our center hierarchical values and join: Our energy and trust in a trademark, widely inclusive approach to manage prosperity moves us to wonderfulness in all that we do. We are direct, dependable and concentrated on the most astonishing standards of individual, master and business lead. We treat each other with fairness, regard and passion and we get a handle on arranged qualities. As an association, in gatherings and as individuals, we use our knowledge, experience and figuring out how to energize and affect everyone to be their best (Castillo 2014). Our exercises show our care, respect and passion for our kinfolk, the broader gathering and the earth. Blackmores' faith in the significance of selecting and holding the best individuals, creating driving items and supporting an enthusiasm for what we do is the establishment of our way to deal with acting as a group. A lot of our prosperity is supported by drawing in and holding excellent staff that share our qualities and prehend what we are attempting to a plish together (Hopkins 2012). We solicit a great deal from each other: open correspondence, demonstrable skill, execution, and an authentic faith in our business objectives and corporate culture. Blackmores is focused on giving a workplace that cultivates fulfilled and drew in representatives who share a typical longing to be their best. Thorns is focused on ensuring that exact data about its issues is made accessible to its partners time lily, specifically to make beyond any doubt that the Australian market is legitimately educated of anything which would be probably going to have a material impact on its share cost. Keeping in mind the end goal to do this, it is key that we work an open inside divulgence arrangement so that applicable data from the organizations and capacities is gone through the proper channels to the corporate focus (Calder 2014). Board has been set up which is in charge of actualizing reporting procedures and controls and decides rules for the arrival of data. The board will delegate Disclosure Officers in each of the specialty units and key capacities. These officers will be in charge of giving the advisory group instantly with material data about the exercises of their specialty unit or range of practical duty. Blackmores' Board and administration are devoted to the most noteworthy measures of corporate conduct and responsibility all through all levels of the association. The Board routinely audits its administration practices to guarantee the necessities and desires of partners are met inside a structure that is suitable for Blackmores and guarantees lawful consistence. The Board embraces the ASX Corporate Governance Chamber's Corporate Governance Principles and R mendations (ASX Principles). This is how Blackmores focuses more on its stakeholders and keeps on obliging them through a better business. Stakeholders of Blackmores are very much familiar with the working standards of the pany and they know that this pany is doing a good job for its customers (Idowu et al. 2013). Their strategies and policies are in the best interest of the people. Moreover, they are fully equipped with the latest and advanced technologies which make them more stable and reliable for their stakeholders. They tak e really good care of their stakeholders by implementing the best strategies in their business. Amran, N.A., 2012. Mission statement and pany performance: Evidence from Malaysia.à International Journal of Business and Behavioral Sciences,à 2(4), pp.98-107. Calder, W.B., 2014. Achieving an Institution's Values, Vision, and Mission.à College Quarterly,à 17(2), p.n2. Castillo, R., 2014. Awareness, acceptance and perception of Batangas State University stakeholders towards its vision, mission, goals and objectives.à International Journal of Sciences: Basic and Applied Research (IJSBAR). Retrieved from https://gssrr. Org/index. php. Coleman, J., 2013. Six ponents of a great corporate culture.à Harvard Business Review,à 5(6), p.2013. Cornelissen, J., 2014.à Corporate munication: A guide to theory and practice. Sage. Dharmadasa, P., Maduraapeurma, Y. and Herath, S.K., 2012. Mission statements and pany financial performance revisited.à International Journal of Managerial and Financial Accounting,à 4(3), pp.314-324. Orhan, G., Erdo?an, D. and Durmaz, V., 2014. Adopting Mission and Vision Statements by Employees: The Case of TAV Airports.à Procedia-Social and Behavioral Sciences,à 150, pp.251-262. Fernandez, M.W.B., 2015. Awareness, acceptability, relevance and congruence of the PNU-Negros Occidental vision, mission, and goals and objectives of the teacher education program.à Asia Pacific Higher Education Research Journal (APHERJ),à 2(1). Grà ¼nig, R. and Kà ¼hn, R., 2015. Stakeholder Analysis and Revising the Mission Statement. Inà The Strategy Planning Processà (pp. 77-83). Springer Berlin Heidelberg. Hopkins, M., 2012.à The planetary bargain: Corporate social responsibility matters. Routledge. Idowu, S.O., Capaldi, N. and Zu, L., 2013.à Encyclopedia of corporate social responsibility. Springer Berlin Heidelberg.
Final Exam Essay Example | Topics and Well Written Essays - 1000 words - 4
Final Exam - Essay Example In Spain, it highlighted on the controversy over the alleged elitism of Revolt and the French did not welcome Ortegaââ¬â¢s reasoning or philosophical views. The public accepted the work of Ortega because of numerous reasons. It highlighted on the masses that were disadvantaged in the society and seemed to look for solutions to the problems caused by the European integration. Ortegaââ¬â¢s meaning and Characteristics of the ââ¬Å"Europe massesâ⬠Ortega y Gasset talks of ââ¬Å"Europe massesâ⬠after assessing the social order that most people live without noticing. In the wake of globalization and diversity in numerous areas, Ortega believes that the European elite that are creating problems to other unfortunate individuals in the society. When he refers to ââ¬Å"masses,â⬠Ortega highlights on the political and the social crisis of Europe. In general, he talks of the general Western civilization. In this process, Ortega focuses on revealing the root causes of this crisis that the Western civilization brings to the social systems in the society. Ortega refers to ââ¬Å"massesâ⬠and ponders concerning who should rule the human society (Ortega y Gasset 34). The mass man Ortega refers to is the ordinary or the average person who accepts himself as he is and is unwilling to place demands on himself. The masses also consider themselves equal of others and have had immense effect on the intellectual fiber of the society. Ortega believes that the emergence of ââ¬Å"European massesâ⬠and technological advancement had stripped away Manââ¬â¢s bottom illusions, at enormous rate. The masses take control of the government and change the manner in which people should be governed. Concerning the characteristics of the masses, Ortega admits that it is normal to have minority in power but there are problems associated with such a leadership. To some extent, it is a good move; however, it makes nations suffer as people are affected by the rebelli on of other masses. Rebellious is one characteristic of the masses. Most importantly, masses believe in political life where one questions the other partiesââ¬â¢ economic, moral, religious and intellectual, which are collective habits of people. The characteristic of the masses is based on the commonplace mind that understands itself as a commonplace. This mind claims to have the authority of exercising their rights and is capable of imposing them wherever it will. According to a say in the U.S. that, ââ¬Å"to be different is to be indecent.â⬠Ortega portrays the mass as a tool that crushes anything that is beneath it. Some of the things that the mass crushes include individuals, excellent things, qualified and select. It assumes that people should have different characteristics, but ensure that they accommodate others (Ortega y Gasset 64). This is why they say that anybody who is not like everybody risks being eliminated because they do not belong to the same mass. Ortegaà ¢â¬â¢s Perspective of the proper ââ¬Å"Minoritiesâ⬠Ortegaââ¬â¢s Revolt highlights on the significance of having proper minorities and the masses in Europe. He argues through mature thoughts regarding the respective roles of minorities and masses in Western society. His diagnosis culminates in this work and he continues to ensure that he promotes the well-being of the European society. His efforts aim at working towards eliminating the imbalance between masses and minorities. This is because the masses take over the society and fail to
Sunday, July 28, 2019
Mortgages Essay Example | Topics and Well Written Essays - 1000 words
Mortgages - Essay Example These compound problems have worked to create a situation in which many homeowners have found themselves holding on to high interest rate mortgages for homes that are worth less than they owe to pay off their mortgage. Such a situation is known as an ââ¬Å"underwaterâ⬠mortgage. Due to the fact that different political parties have sought to take advantage of this misfortune by seeking to capitalize on the rhetoric surrounding the issues as a way to drum up support for a given candidate, the problem has been exacerbated as the federal government has furtively toyed with different types of interventions only to do little if anything to ameliorate the root problem. Thus, this brief essay will consider whether homeowners with subprime mortgages should be allowed to force their lenders to renegotiate their terms. The answer to the question is somewhat more complex than a simple ââ¬Ëyesââ¬â¢ or ââ¬Ënoââ¬â¢. From a purely economic point of view, the individuals who agreed on the home loans at the bankââ¬â¢s terms and conditions have entered into a legally binding contract that they had every opportunity to review and seek to understand prior to signing on the dotted line. In this way, a degree of culpability must be accepted by those mortgage holders that initially accepted the terms and conditions, regardless of whether they were too lazy to take the time to read and fully understand them (Richardson 87). From the bankââ¬â¢s point of view, much of the problems associated with the high number of subprime mortgages that had to be completed were a result of the unnatural legislation (Dodd-Frank) that was forced upon the banks as a means to fulfill a certain type of quota with reference to those within society that would otherwise never be able to afford or quality to purchase/borrow a house of their own (LaCour-Little et al. 88). In this way, it is impossible to blame the entire situation on the financial institutions themselves as the governmen t had a heavy role in creating such a crisis in the first place. From the individual borrowerââ¬â¢s point of view, the banks instituted extraordinarily high interest rates due to the fact that they considered these subprime borrowers to be of an extreme default risk (Hill 49). In a way, these extremely high rates were nearly self-fulfilling prophecies due to the fact that as soon as the economy began to cool, the first individuals that were going to feel the crunch were necessarily those that had borrowed to the max and were going to have hardship making sure that their high interest rate mortgage is paid every month. One might rightly question why it should be incumbent upon the financial institution to renegotiate a signed and legally binding contract that has already been agreed upon with a terms of either 15-30 years. The answer to such a question can actually be found outside of forcing the financial institution to renegotiate the loan terms (An et al. 546). As such, a litan y of refinancing offers exists for qualified individuals. Those rates that were common during the early 2000ââ¬â¢s have dropped to record lows within the past several years. The issue with such refinancing offers is that they invariably require a large amount of start up costs associated with actually changing the loan from one lender to another.
Saturday, July 27, 2019
7 best countries to visit Essay Example | Topics and Well Written Essays - 1000 words
7 best countries to visit - Essay Example With regard to expenses, America is relatively expensive. Regarding the type of company one may accompany it is suited both for group and family tour. Best times to visit the country are mostly around September. Shopping zones are plenty few of the mention worthy are Rodeo Drive, Michigan Avenue, Nicollet Avenue, NW 23rd avenue. Other attractive places are historic places, statue of liberty, casinos ( las Vegas), Manhattan and various other places. Washington D.C is its capital city. Located in the South Eastern part of Asia .its currency is India Rupee. Transportation means that are adopted both locally and internationally include airways, railways, in town Rickshaws mostly in usage .It is relatively cheap with regard to the spending and visiting places. It is purely suited for family outings since the culture is more so eastern. Best times to visit the country is Spring around February onwards.Shopping zones are Dil Hatt, Chandi Chowk, Connaught Place, Hauz Khas, Atria Millennium Mall. Attractive places: Taj Mehal Agra, Shimla, Kashmir, and many others. New Delhi is its capital city. Its currency s Qatar Riyal . Transportation means employed locally and internationally are Qatar Airways, Railways ( state of the art), Luxury cars. It is relatively expensive with regard to the spending. It is family oriented and can be best suited to family outings. Best times to visit the country are November to May. Places to visit are Doha, Ras Laffan, Halul Island. Shopping zones are AL Khor mall, Lagoona Mall, Safari Hypermarket. 4-Thailand: Its currency is Thai Baht. Transportation means employed are Airlines ( thai Airways), Bus, Cycles in town, Tuks tuks . It is Relatively affordable with regard to other countries like America or European countries. It is suited both for Family and group. Best times to visit the country are November to February. Temperatures around 20 degree centigrade. Places to
Friday, July 26, 2019
Healthy Grief Essay Example | Topics and Well Written Essays - 750 words - 5
Healthy Grief - Essay Example Kubler-Ross described grief as occurring in five stages. In the stage of denial according to Ross, the individual facing grief attempt to shut the reality of the loss incurred for a false reality thatââ¬â¢s assuring. This stage has characteristics of isolation according to Ross. In the Bible, the depiction of Denial is absent in the account of job. Job on hearing different servants report of the loss that had befallen his house immediately gives God glory and declares that he came naked, and he will return to God naked (Mason, 2002). In Islam, the Quran commands Muslims of true faith to acknowledge that God owns it all and can call anyone home as He pleases (Irish, Lundquist, & Nelsen, 2014). From this comparison, it is clear that the denial lacks in the religious accounts. In the second stage of anger according to Ross, emotions and the masking effects that were applied in denial fade overwhelm the individual. Wailing may occur and intense anger that is directed at self, others of objects like animals around. Even though, rationally it is clear that the dead cannot feel the blame for emotional sake the grieving may do so. According to the account of the bible of job, it is clear that Job felt anger. This is manifested in Job 3; 25 when he said that his fears had come finally even though he either rested or was quiet about preventing them (Johnson, 2010). In Islam, the Quran prohibits wailing but acknowledges sadness that is a form of anger manifestation. An account of prophet Mohamedââ¬â¢s son talking and asking the mountain in it would not break to pieces if it had such grief as he had is a perfect example of anger (Kristiansen & Sheikh, 2012). The third stage on the account of Ross is bargaining. Here the grieving regains hope that maybe perchance the loss can be undone. At times, the grieving may offer to give any possible thing to any agency or God to restore the life of the deceased. In the
Thursday, July 25, 2019
Intoducing my self to the class Essay Example | Topics and Well Written Essays - 500 words
Intoducing my self to the class - Essay Example We arrived with the impression that we would be brainstorming about getting industrial hemp more widely used as a renewable resource. Even the government knew that it doesn't make people high, it doesn't have enough THC in it.1 But faced with the reality that the major powers that be are against renewable resources in this way, from a lawyer who was supposed to be working on our side, was like a slap in the face. I thought about all of the hours I'd devoted to the cause of renewable resources, seeing the need, the desperate need of our planet for our help. I thought of all the times I had enjoyed the splendor of the Blue Ridge Mountains, the sheer force of Nature with a tenuous balance that is being tipped out of kilter. I have fought for what I have thought is right; but what do I know, I'm just another 20 year old! And now, here is Lance, needing his diaper changed as I think about this meeting gone wrong and what it could implicate. I reach for a fresh cloth diaper, feeling its softness in my hands as I look at my little son. His eyes meet mine and I wonder what he will be like when he is my age.
Wednesday, July 24, 2019
Plato, three Socratic Dialogues Essay Example | Topics and Well Written Essays - 500 words
Plato, three Socratic Dialogues - Essay Example Euthyphro is aghast that a wise man like Socrates is being tried for corrupting the young ones and tells him that people do not like others to spread wisdom and are jealous of people who are wise. The two start talking and in the ensuing dialogues Socrates asks Euthyphro to explain the concept of piety. Euthyphro replies that piety is fighting for justice as he is doing by prosecuting his father for a murder. He laments the fact that he is hated for his action by the people although those very people have high regards for Zeus, the king of Gods, even though Zeus had punished his father (Kronos) for devouring his sons! When further pressed for the definition of piety, Euthyphro tells Socrates that whatever is held dear to God is pious and what is not dear to God is impious. He further said that even Gods have enmities and differences. Socrates counters that argument by telling that what may be liked by one God may not necessarily true for another God. Hence difference of opinion may account for the enmities and hatred between Gods and people. He asserts that everyone likes just and honourable things or persons and dislike the opposite. But it is the difference of opinions that brings about enmities and hatred. When Socrates is still not satisfied with the definition of piety, Euthyphro finally says that everything that Gods love is pious and holy and the things or persons they hate is impious and unholy. Socrates confused Euthyphro by questioning whether Gods loved things because they were pious or things were pious because Gods loved them? The dialogues, in the form of questions and answers, between the two are especially relevant even today because they establish the credibility of questions as an important means to reach towards a correct and justified answer. In simple words, the questions make us thinks about the different aspects of the problems and help us to come to a right conclusion. Socrates was a great philosopher who
Tuesday, July 23, 2019
Brand Attributes and Consumer Motivation Essay Example | Topics and Well Written Essays - 500 words
Brand Attributes and Consumer Motivation - Essay Example One aspect that is very crucial to the success of our brand positioning is that it needs to relate to our target market. The company needs to improve on its technology so that it can employ better techniques of collecting and analyzing the market. This will help the company know what exactly is expected by customers. We need to improve our products and services according to the expectations of our customers while keeping in mind that their expectations continuously change. We also need to research on our competitors attribute in terms of their logo to make sure that our logo is unique to the market and that it is also acceptable in this market. This will help the company mitigate the risk of losing customers to competitors because of confusion in the similarities of the attributes. The company also needs to assess the brand differentiation strategy while keeping in mind the companyââ¬â¢s need to generate revenues. While positioning our brand, we need to consider the companyââ¬â ¢s market share and market size. This is by looking at the demand of the business activities in a particular market. The company needs to map the products and services in order to identify gaps in the marketplace, understand the competitors, understand if the company is entering a crowded market, and this will also help in understanding the criteria in which customers in a particular market position different brand in the market. This will help the company to make an informed decision on marketing strategies for the brand.
The start of the play Essay Example for Free
The start of the play Essay Priestley uses Inspector Goole as a tool for uncovering truths in the household and un-cover the vulnerabilities of the Birling family. He also highlights the different approaches to responsibility within the household (older and younger generation) and could well represent the voice and the opinion of Priestley himself. When the inspector arrives at the Birling household he is described as making an impression of massiveness, solidity and purposefulness. This is important because the massiveness and solidity implies that there is no getting round purposefulness of his enquiries. The stage directions also describe him as looking hard at the person before actually speaking. The hardness of his stare links in with the harder light and the sheer harshness is enough to break through the cozy sense of security that the Birlings had before the arrival of the inspector. As well as being used to highlight conflicting views, stage directions are also used to create general presences about people. For example, a stage direction used for the inspector is for when he knocks on the door. The stage direction could describe the inspector just knocking on the door but instead we hear the sharp ring of a door bell. This implies that the inspector will be harsh and concise. Also that he is quite clever and it will be difficult to get around him and his enquiries as he is sharp. The inspector builds relationships with individual characters through the play, and they become more defined and easier to read as the play goes on. His relationship with Birling is mainly one of argument. Birlings views conflict the most with the inspector. The inspector does not agree with Birlings capitalist views as he doesnt like the way that the capitalist ideas look out for oneself. But the Inspector believes in the community and that everyone should work together for a common cause as it would be easier. Birling really hates the idea and describes it as being all mixed up like bees in a hive. The Inspectors relationship with Sheila is also important as it shows that not all of the family is in tune with Birling and quite on the contrary some are on the side of the Inspector. Sheilas new-age opinions and views are much the same as the Inspectors and create a team of sorts (with the addition of Eric) to dispute the facts with the others. Sorry I just cant help but think about this girl Sheila says which confirms her views because as she is distressed by the death of this girl, it shows that she cares about this stranger who she doesnt even know, and this would sit well with the community based, socialist views. Sheila and Gerald are also used by Priestley to start the familys downfall. They are the first relationship to break apart and they set a tone for everyone else to follow. They symbolize the secrecy and mistrust in the household as a whole. except all last summernever came near me. This quote throws up the possibility that maybe all isnt quite as it seems in the Birling family. Its the first real time that the audience may get an inkling as to what the Birlings may really be like and I think thats why Priestley includes it in the play. If Sheila and Gerald who are in love and preparing to be married you would assume that they must be very close. But if they are to separate then I think that its a sign that all the other relationships and family links will also go the same way. Sheila and Gerald start the revelation of truth, and once they have put it into motion, it is very hard to stop, and hence the other members of the household suffer the same fate as Sheila and Gerald. Priestley also uses Sheila and Gerald in the play to indicate divisions within the Birling household. Priestley uses the two characters to highlight the lack of trust between the family. The lack of distrust can be found in many instances such as when Sheila say so you be careful almost warning Gerald, as she seems to not believe his stories about what he was actually doing the summer when Gerald never came near her. This lack of trust is definitely a factor for downfall, and also is representative of the rest of the family and that there are lots of secrets hidden from everyone else that could cause havoc. Of course they eventually do as we know from act two and three where they all get blown into the open. As mentioned before, throughout act one Priestley creates tension between the views of the two generations. All this could easily become a very big factor towards the households downfall because if the family cannot function properly as a team, then there will be a distinct lack of unity. And we know (through dramatic irony) that in the rough times ahead, unity is one of the most important things to have. An example of tension between the older and younger generation comes at the dinner table when Eric says Yes, I know-but still- and his father, Birling replies Just let me finish Eric. This demonstrates Birlings tendency to dismiss any ideas or concepts which are foreign to him. A consequence of this is that after a while the younger generation may start to feel that they are being oppressed by their lack of a voice or opinion. Furthermore, with the household having only one point of view, Birlings, which we know through dramatic irony to be constantly wrong when he says people say wars inevitable fiddlesticks! and ignore pessimistic talk youll be marrying at a good time we can clearly see that the household is headed for downfall. Eric is described at the start of the play as half shy, half assertive and this is because of the way that Birling treats him. His constant dismissal of Erics opinions, and his refusal to start acknowledging him as a young adult and not as a child, pushes him away. When the inspector arrives at the house, Erics views which are not even considered by his father because they do not agree with his own are suddenly seen to be normal, and not an anomaly or misfit. Eric therefore sides with the inspector and also Sheila, on whom the inspectors views have had much the same effect. Their conflicting views are demonstrated often in act one, like when the inspector is questioning Birling about the way that Eva Smith was discharged from his mill. In response, Birling declaims that the girls that he pulls off the side of the street to work in his factory are just resources that he exploits as much as he can by paying them the lowest wages he possibly can. Sheila replies in an almost disgusted voice that theyre not resources to be exploited, theyre people. This shows that Birlings individualistic views which focus on almost nothing but self gain appall Sheila and she thinks his views wrong. This drives a wedge down Sheila and Birlings relationship and therefore emphasizes the lack of unity between the family as a whole. J.B. Priestly uses symbols to great effect in Act 1, for example when right at the start of the play when the family is seated at the dinner table. Towards the end of the night Birling and Gerald take a cigar and a cigarette. I feel that the smoke from them symbolizes a hazy vision, and a lack of being able to see what is about to come. Whilst they are both smoking, they are also drinking port and whisky. Both of the drinks are from a decanter, and if you look through a decanter, what you see on the other side is never what it really looks like in real life. Therefore, I think that the alcohol (and even the glassware that the alcohol is poured from) further symbolizes Birling and Geralds lack of foresight. Another symbol used is the lighting in the room. At the start of the play the lighting should be pink and intimate this represents the Birlings feelings of security in their home, even if it is a false sense of security. This false sense of security is underlined when the inspector arrives and the stage directions proclaim that it (the light) should be brighter and harder. This new brighter, harder light represents the light of truth which is set to expose the Birlings and what they have all done. So to conclude, I think that Priestley lays the foundations for an inevitable downfall right from the off. Priestleys use of Birling is the biggest contributor to the downfall of the household in my opinion as with such a fool at the head of the household something is bound to go wrong. The lack of unity is also another enormous factor, and tension between the household before the inspector even arrives is also another important factor but I think that the foundations are definitely laid in the first few pages of the script. There is a sense of downfall right from the beginning and in my opinion, Priestley makes it more of a case of when and how it will happen, rather than whether it actually will.
Monday, July 22, 2019
The Race Implicit Association Test Essay Example for Free
The Race Implicit Association Test Essay I tried the Race Implicit Association Test (IAT) at www. implicit. harvard. edu . At the beginning I was asked about my attitude towards African Americans and European Americans, I confidently answered that I was neutral. I started the test with a strong conviction that I do not discriminate between African and European Americans. The warm up phase flashed several pictures of African and European Americans, and then I was prompted to press e when I see a black face and ii when I see a white face. That phase was easy but then the part which required to categorize pictures and words together such as a black face and a good word (love, peace.. ) and a white face and a bad word (nasty, evil.. ) and vice versa was difficult. The result showed that I have a moderate automatic preference for European American compared to African American. The site revealed that one gets an automatic preference for European American rating if one responded faster when European American faces and Good words were classified with the same key than when African American faces and Good words were classified with the same key . The site revealed that almost seventy percent of people who take test have a slight ââ¬â strong automatic preference for European Americans compared to African Americans. Meaning, this seventy percent had difficulty associating the good words with the face of African Americans, and obvious manifestation of racial preference. I wonder what this meant for me. At the beginning of the test I was so sure that I have no bias whatsoever, however the result was rather confusing. I gather that that while I have stated values which I use to direct or control my behavior deliberately; my unconscious attitude manifests itself in instances where there is no chance for me to deliberate. The result showed how incompatible my pronounced convictions are to my unconscious behavior. Upon reflection, I realized that my biases are the product of societal stimuli which are institutionalized in our everyday life. For example, print advertisements depict heavenly with a white person clothed in blinding light and depicts evil as dark. These stimuli condition our minds and make us associate certain words to a certain race. We seem to have stored in our brain what certain things should look like. Thus, we find it difficult to associate black with good. We have stereotypes embedded in our subconscious which manifests when we are faced with situations when we need to make split second decisions, when we need to act without deliberation. Say for example when we meet strangers for the first time, we probably would give higher trust to a white person than to a black person because of the bad and wrongs associated with the race. The unconscious part of our brain silently processes all the data available from all the experiences weââ¬â¢ve had, the people weââ¬â¢ve met, the books weââ¬â¢ve read, movies weââ¬â¢ve watched and then it forms an opinion. On a conscious level we would never discriminate, in fact the state has adopted policies which ban discrimination. The Equal protection clause of our constitution guarantees non-discrimination under any circumstance. However, our unconscious is not covered by this prohibition, or it does not recognize this prohibition because it manifests without us being able to deliberate and rationalize our judgment. It is possible for us to discriminate at any given time, without us knowing it. This is manifest in our behavior around people; a person who has a strong inclination towards white person would naturally lean forward a little more towards a white person or turn-away farther from a black person. This situation may happen anytime and anywhere we meet the stimuli which cause us to discriminate.
Sunday, July 21, 2019
Air France SWOT Analysis and Organisational Culture
Air France SWOT Analysis and Organisational Culture Air France-KLM is an international airline company and a member of the Skyteam airline partnership. The company was formed on May 2004, following the merger of Air Frances and KLM Royal Dutch Airlines (KLM), thus creating the worlds largest airline group by earnings and second largest worldwide cargo operator in terms of revenue-tonne kilometers. The company operates under two major networks hubs, Paris-CDG and Amsterdam-Schiphol. The Companys three main businesses are passenger transportation, cargo operations, engineering and maintenance. The company counts more than one hundred thousands employees all over the world. Passenger transports being the major business of the company with more than three hundred destinations worldwide. The majority of the employees are based in France and the Netherlands. Both Air France and KLM continue to operate flights under their distinct brand names as subsidiaries of Air France-KLM. LIST OF ACCRONYMS AF Air France NWA Northwest Airline CSR Corporate Social Response MRO Maintenance Repair and Overall CDG Charles de Gaulle IT Information Technology E M Engineering and Maintenance GDP Domestic Growth Product HR Human Resource CHAPTER 1 Introduction AIR FRANCE KLM AIR FRANCE KLM is the combination of two big airlines such as Air France and KLM. Since their merger in 2004, KLM works closely with Air France within the AIR FRANCE KLM holding company. In terms of financial turnover, AIR FRANCE KLM is the worlds largest airline partnership; it also transports the most passengers and is the worlds second-largest cargo transporter. Air France and KLM carryÃâà more than 71 million passengers per year. They operate more thanÃâà 594 aircraft enabling them to fly toÃâà 236 destinations worldwide with 2,500 daily flights. The two airlines world networks can be combined, forming a vast network organized around the two major hubs of Amsterdam-Schiphol and Paris-CDG. The head offices are located at Amstelveen and Paris. Alitalia AIR FRANCE KLM and Alitalia agreed to strengthen their partnership in January 2009 by AIR FRANCE KLM taking a minority stake in Alitalia. The agreement gave AIR FRANCE KLM greater access to the Italian market. SkyTeam Alliance SkyTeam is a global airline alliance which includes AirEuropa, Air France, Alitalia, China Southern Airlines,Ãâà , Delta Air Lines, Aeroflot, Kenya Airways, KLM, Korean Air (including Northwest Airlines), CSA Czech Airlines, Tarom and Vietnam Airlines, Aeromà ©xico. Air France and KLM are members of the SkyTeam alliance. Income Over the fiscal year 2009-2010 the turnover of Air France-KLM was 20.9 billion euros. Together, the two airlines have over 107.000 employees. For more information on AIRFRANCE KLM Finance, pleaseÃâà go to www.airfranceklm-finance.com. Shares The Air France-KLM shares are listed in Amsterdam, Paris and New York. Aim Air France-KLM comprises a holding company which controls two airlines, Air France and KLM, each of which retains its own separate identity and brands. The group is the worlds largest air transport group in terms of revenue, second largest in terms of air traffic (in passenger-km) and cargo (ton freight-km), and third largest in terms of maintenance revenue. Both airlines run their own operations from their respective hubs Paris-Charles de Gaulle and Amsterdam-Schiphol. Passengers Passenger transport is the largest of the groups three core businesses, generating around 80% of its revenues (as of 31 March 2008), with 74.8 million passengers carried. Cargo Cargo was the first fully-integrated commercial activity at Air France-KLM in 2005. Client companies now have a single point of entry, and a full, simplified offering with flights departing from both hubs and benefiting from both networks. Air France-KLM Cargo ranks first worldwide among air freight carriers (excluding integrators). Maintenance The combination of Air France Industries and KLM Engineering Maintenance allows the group to offer a comprehensive range of aircraft maintenance and overhaul services with complementary areas of specialization. Maintaining the two fleets accounts for two-thirds of the groups maintenance operations, further supplemented by maintenance repair and overall (MRO) operations for 150 third-party airlines. Mission and Vision The mission of Air France KLM is to provide its customers a high quality service adaptable to their changing needs. The overall vision is to become the worlds biggest and leading airline company. Company Background Air France Air France founded on 7 October 1933. The background of the company has been striking by a number of milestones, including investing the acquired capital of UTA in early January 1990 and the combination with Air Inter in 1997. Air France and Delta Air Lines joined forces with Aeromà ©xico and Korean Air to launch the Sky Team alliance in June 2000. Air Frances main hub at Paris-Charles de Gaulle is Europes number one in terms of connecting opportunities. KLM Meanwhile KLM was first founded on 7 October 1919 being the oldest airline still operating under its original name. The recently background has been marked by the formation of a joint venture with Northwest Airlines (NWA) in 1989 and its achievement of the investment of Kenya Airways in 1996. KLM has Amsterdam Airport Schiphol as its home base. Air France and KLM Royal Dutch Airlines have become the largest European airline group Since May 2004 but each airline has retained its individual identity, trade name and brand which mean three businesses, two airlines, and one group SWOT Analysis of Air France Mullins (2007) explained that, in order to evaluate the nature of the business environment and its strategic capability an organization may undertake a SWOT analysis focuses on Strengths, Weaknesses, Opportunities and Threats facing the organization. (S)TRENGTHS Strengths are those positive aspects or distinctive attributes or competencies which provide a significant market advantage or upon which the organization can build. Against a backdrop of increased Liberalization which serves to intensify competition, the profitable growth strategy plays to the groups strengths, the following are the air France KLM group strengths. A modern fleet the groups chief asset Guaranteeing energy and economic efficiency and greater safety levels, the groups aircraft fleet is its chief asset when it comes to meeting the challenges of sustainable development. The dual Roissy Schiphol hub and a balanced network The Air France and KLM route networks complement each other extremely well. The dual hub concept is central to group strategy and is designed to make the most of this. The benefit of dual brand strategy Air France and KLM took an original approach to the merger, choosing to retain the two brands while developing a unified strategy. Air France and KLM each enjoy strong brand identities and are extremely complementary. Enhanced competitiveness thanks to cost control To maintain its competitiveness, the group launched Challenge 10,designed to save 1.4 billion euros by 2009-10, through a 3% cut in unit costs. The plan is four-pronged: Process optimization and productivity gains; Fleet modernization, which will generate fuel and maintenance cost savings; Purchasing, and optimizing group synergies; External distribution costs. The development of high growth areas The groups ambition is to seize growth opportunities in countries driving global economic growth, mainly Brazil, Russia, India and China. In the years ahead, the Air France-KLM group plans to grow by 4.7% per year in terms of available seat-km on its long-haul network. (W)EAKNESSES Weaknesses are those negative aspects or deficiencies in the present competencies or resources of the organization, or its image or reputation, which limit its effectiveness and needed to be corrected to minimize their effect. International economic instability Faced with soaring oil prices, international economic instability, and signs of waning demand, air transport has entered a period of great uncertainty. Our Group can count on its strategic assets, the quality of its fuel hedging and its resolute policy of cost control to meet this challenging period of turbulence and low visibility (O)PPORTUNITIES Opportunities are favorable conditions and usually arise from the nature of changes in the external environment. The organization needs to be sensitive to the problems of business strategy and responsive to changes. Sustained demands In an increasingly global society, the demand for mobility is also increasing. Air transport is a key factor in a countrys economy. Over the last 20 years, air transport has grown twice as quickly as gross domestic product (GDP). In 2008, the rapid development of emerging countries is stimulating growth in Latin America, the Middle East and Asia. This will compensate for the slowdown in the US economy. As for the future, IATA forecasts an increase in global capacity of around 5% per year by 2011. A key contribution to the economy Air transport carries over 2 billion passengers annually. Tons of cargo shipped by air each year represent 35% of the total value of export trade in manufactured goods. By connecting people, businesses and goods around the world, air transport makes an essential contribution to global economic activity. Both directly and as a promoter of growth in other industries. (T)HREATS Threats are the converse of opportunities and refer to unfavorable situations that arise from external developments likely to endanger the operations and effectiveness of the organization. Air France KLM like any other organizations is faced with a number of threats, these includes Increased pressure Growth in European low-cost carriers has been strong for some years and Middle Eastern carriers are planning considerable expansion: Gulf carriers plan 20% seat growth per year for the next three years. This represents stiff competition for European airlines on traffic between Europe and Asia or Australia. Development limited by infrastructures Europe is experiencing air traffic congestion, leading to significant delays, increased costs and CO2 emissions. This is partly a result of the fragmentation of airspace and of the air traffic control process. There is considerable room for improvement. For 10 million flights a year, it is estimated that the actual route flown is 5% longer than ideal. For some routes, such as Amsterdam-Zà ¼rich, it is even 20%. The annual cost of fragmented European skies is estimated at 3.4 billion euros. A sector subject to heavier taxation Air transport is subject to strict regulation, mainly regarding security, safety and infrastructure. The sector is also subject to high charges, among them airport or navigation charges, plus dedicated fees to finance security. Moreover, air transport is the only means of transport to finance soundproofing measures, as it does in numerous European countries. Climate change awareness General awareness of the reality of climate change continued to increase in 2007. This was coupled with local environmental constraints that have always affected air transport activities. Air transport accounts for between 2 and 3% of all man-made CO2 emissions. In Europe, its relative contribution will increase due to growth in traffic and the expected reduction of emissions in other industries. In the past 40 years, the sector has made considerable progress, reducing CO2 emissions per passenger by more than 70%. Summary In spite of its merger Air France KLM is still operating under its identity and brand name with their home bases located at Amsterdam airport Schiphol for KLM and Paris-Charles de Gaulle for Air France. The main core duties of the airline are to transport passengers, cargo and engineering and maintenance. As any other organization Air France KLM has the opportunities to grow much bigger and become the first largest airline company in the world. One group, two airlines, three businesses. Organisational structure The pattern of relationship between various positions in the organization and among members of the organization is referred as structure. Organization is essentially a group of people with a common objective or goal to archive. The structure can either be formal i.e. documented or informal i.e. unofficial. Mullins (2007) defined, Organization Structure as the division of work among members of the organization, and the co ordination of their activities so they are directed towards the goals and objectives of the organization. It is the relationships among positions in the organization and among members of the organization. It makes possible the application of process of management and creates a framework of order and command through which the activities of the organization can be planned, organized, directed, and controlled. It defines tasks and responsibilities, work role and relationships, and channels of communication. Essentially there are various types of organizational structures depending on the nature of organization, such as centralized, complex, stratified and formalized structures. An effective structure is the one that coordinates various parts of the organization and different work areas. Meanwhile the structure of the organization can either be tall i.e. with a long hierarchical chain of command where the freedom and responsibility of the subordinates is restricted or flat i.e. with a short chain of command, there is more effective between management and workers but employees may have more than one manager. However both of two structures above are highly affected by the number of employees who reports direct to a certain manager that is Span of Control. Hellriegel et al (1998) explained, that span of control refers to the number of employees reporting directly to one manager. When the span of control is broad, relatively few levels exists between the top and bottom of the organization. C onversely when the span of control is narrow, more levels are required for the same number of employees. Although there is no correct number of subordinates that a manager can supervise effectively, the competencies of both the manager and employees, the similarity of tasks being supervised and the extent of rules and operating standards all influence a managers span of control. Organisational culture According to Hellriegel et al (1998), the organization itself has an invisible quality a certain style, a character, a way of doing things that may be more powerful than the dictates of any one person or any formal system. Armstrong M (2006) defined, organizational culture as the pattern of values, norms, beliefs, attitudes, and assumptions that may not have circulated but shape the ways in which people behave and get things done. Values refer to what is believed to be important about how people and organizations behave; norms are the unwritten rules of behavior. To understand the soul of the organization requires that we travel below the charts, rule books, machines, and buildings into the underground world of corporate cultures. Indeed there are several ways in which organizational cultures are formed, maintained and changed. Meanwhile there is a very possible relationship between organizational culture and performance, the relationship between organizational culture and ethical b ehavior, the challenge of managing a culturally diverse work force and finally how organizations socialize individuals to their particular cultures. There are several types of organization cultures, these includes labels of baseball team, club, academy and fortress. Organizational culture represents a complex pattern of beliefs, expectations, ideas, values, attitudes and behaviors shared by the members of an organization. More specifically, organizational culture includes routine behaviors, norms, and dominant values held by organization. Essentially the issue of cultural differences and cultural compatibility in mergers between Air France and KLM has gained much attention among the two companies. Since the two companies operate under its brand name and culture, the effects of cultural clashes on the result of a merger and their employees are numerous. Cultural differences may result to poor or low productive behaviour among the employees, such as low level of commitment, trust and cooperation between the groups of employees from the two merging companies. Loss of productivity caused by luck of trust and cooperation is particularly frequent in case of top managers. This is because cultural clash is strongest when the contact between the opposing cultures is greatest; and executives is the people involved in the merger from its beginning till its end. This is a very bad sign for companies, since motivation and commitment of the top managers has a major influence on the motivation of other subordinates. Cultural differe nces mainly influence employees of the merging companies, but perceived cultural distance may also influence potential foreign investors and shareholders who may want to avoid direct ownership because of high information costs and the difficulty in transferring management techniques and values. Organization cultural aspects may be beautiful both for the investors, who find the business models of the foreign partner a considerable advantage and for the managers who expect more opportunities for themselves by working for the partner firm, which they perceive to be high prestige worldwide leader firm and which corporate culture better addresses their expectations. In this situation managers are willing to adopt new culture. Whether cultural differences hinder or facilitate the integration process, their meaning is undeniable. Only some of them notice the complexity of the international mergers where not only two different organisational cultures come together, but organisational cultur es which are deeply nested in national cultures. Common cultural differences embrace differences in communication styles, planning and decision making practices, negotiation strategies, and management or leadership styles. All of them are shaped by both national and organisational cultures, considering the role managers play in the merger and post-merger integration process, it is at the top management level that national cultural differences play the most important role in the life of merging organisations. That is why Air France KLM before making any decisions and signing any contracts should conduct an in depth cultural audit of the future partner. It is important to realise that cultural distance and cultural differences do not necessarily have to mean troubles. Cultures do not have to be the same; it is sufficient if they are complementary. Consequently, the major advantage of such a cultural due diligence is that it raises awareness of issues that should be managed during the integration process. Leadership and management As Hellriegel et al (1998), defines leadership as the process whereby a person influences others to achieve a goal, i.e. is a process of creating a vision for others and having the power to translate the vision into reality. The ways in which leaders attempt to influence others depend in part of the power available to them and in part on their competencies. Leaders draw on five sources of power to influence the actions of others: legitimate, reward, coercive, referent and expert. Vision, empowerment, meaning through communication and self understanding are the competencies that help leaders become more effective. Mullins (2007) defined; management is active, not theoretical. It is about changing behavior and making things happen. It is about developing people, working with them, reaching objectives and achieving results. Indeed, all the research into how managers spend their time reveals that they are creatures of the moment, perpetually immersed in the nitty gritty of making things happen. Teamworking and Mentoring As defined by Katzenbach and Smith (1993) cited in Armstrong M (2006), A team is a small number of people with complementary skills who are committed to a common purpose, performance goals and approach for which they hold themselves mutually accountable. For example, after KLM and Air France merged, management decided to create teams of people from both companies to exchange information about particular topics. à ¢Ã¢â ¬Ã¢â¬ ¢The most valuable part is the intangible part, teaming up the guy from IT with the CRM guy from marketing, with the network planning guy, who normally dont speak together. Resourcing and Training According to Bratton Gold (2007), human resource planning is the process of systematically forecasting the future demand and supply for employees and the deployment of their skills within the strategic objectives of the organisation. Armstrong M (2006) said, people resourcing is concerned with ensuring that the organization obtains and retains the human capital it needs and employs them productively. It is also about those aspects of employment practice that are concerned with welcoming people to the organization and if there is no alternative, releasing them. It is a key part of human resource management. Mullins (2007) explained that, one of the major areas of human resource management function of particular relevance to the effective management and use of people is training and development. Few would argue against the importance of training as a major influence on the success of the organization. Staffs are crucial, but very expensive resource. In order to sustain economic and ef fective performance it is important to optimize the contribution of employees to the aims and goals of the organization. The purpose of training is to improve knowledge and skills and to change attitudes. It is one of the most important potential motivators which can lead to many possible benefits for both individuals and organization. Since the combination of Air France KLM, each company has kept its own set of policies, especially for Human Resources issues, while developing new common policies in some other areas. Air France-KLM rates as the sector leader on human resources issues and actively addresses all of the challenges relevant to its business Overall, Air France KLMs performance on human resources issues remains stable compared to the last rating. Alongside the environment of the recent merger, severe competition and tough boundaries, the major labour relations issues for the company are to develop employability and staff mobility, essentially through training and proactive social exchange of ideas. Other critical issues for the company entail promoting non discrimination, diversity, and equal opportunities, and safeguarding health and safety in the workplace. Communication skills Cook et al (1997) describes that, communication begins when one person sends a message to another with the intent of evoking a response. The effective communication occurs when the receiver interprets the message exactly as the sender intended. Effective communication is essential for the functioning of any organization. Managers need to transmit orders, and polices, build cooperation and team spirit, and identify problems and their solutions. Performance and Motivation Armstrong M (2006) defined; a motive is a reason for doing something. Motivation is concerned with the factors that influence people to behave in certain ways. All organizations are concerned with what should be done to achieve sustained high levels of performance through people. Giving close attention to the individuals can best be motivated through such means as incentives, rewards, leadership and importantly, the work they do and the organization context within which they carry out that work. Essentially motivation can take place in two ways; such as people can motivate themselves (intrinsic motivation) by seeking, finding and carrying out work that satisfies their needs and secondly people can be motivated by management (extrinsic motivation) through such methods as pay, praise, promotion and punishments such as disciplinary action. In terms of career management, AF-KLM has put increased emphasis on developing careers for older employees. Extensive means are put in place to deal with health and safety issues, although key performance indicators are not disclosed on a group-wide basis, but separately for Air France and KLM. Air France KLM is one of the few companies who show transparency on how to deal with atypical working hours. Air France-KLM has an above average performance compared to its sector peers on Business Behaviour issues. The Group scores very well on its product safety and security commitments and has thorough commitments and implementation measures on responsible contractual agreements, making its management of client issues among the best in the sector. The Groups performance in terms of passenger satisfaction has been stable over the past three years. Air France-KLMs approach to suppliers issues (embedded in its Procurement Charter for Sustainable Development) and anticompetitive practices is similarly comprehensive, although AF-KLM faced a minor allegation related to anti-competitive employment legislation. Overall, the Groups performance improved slightly compared to last rating, and remains far above the sector average. Management systems Earlier this year, Air France-KLM introduced a new combined executive management structure on a functional basis, replacing the separate management structures in Air France and KLM. In place of the Strategic Management Committee, which had supervised the development of Air France and KLM over 2004.2007, the business is being managed from 2007 through an Executive Committee whose members has a group level responsibility and can come from either Air France or KLM while retaining their responsibilities at a company level. Management of change Hellriegel et al (1998) explained, many sectors of the economy, organizations must have the capacity to adapt quickly and effectively in order to survive. To a certain extent all organizations exist in a changing environment and are themselves constantly changing. Increasingly organizations that emphasize bureaucratic or mechanistic system are ineffective. Organizations with rigid hierarchies, high degrees of functional specialization, narrow and limited job descriptions, inflexible rules and procedures, and impersonal management cant respond adequately to demands for change. Organizations need designs that are flexible and adaptive. They also need systems that both require and allow greater commitment and use of talent on the part of employees and managers. Organisational change can be difficult and costly. Despite the challenges, many organizations successfully make needed changes. Adaptive, flexible organizations have a competitive advantage over rigid ones. Thus managing change has become a central focus of effective organization worldwide. There are so many pressures for change, these includes global market, the spread of information technology and computer networks and changes in the nature of the workforce employed by organizations. Thereby, we conclude for the organization to exist there must be innovation process to constantly integrate with the new technologies worldwide. Air France KLM has managed to cop with those technological changes at various aspects so as to comply with customer needs, these includes the revolution of electronic ground services. Air France KLM satisfied the demand autonomy and transparency expressed by passengers. The company is extending the use of the current technologies, i.e. mainstreaming electronic ticketing, extending check in at self service kiosk. The spread of e service offers the company genuine opportunities to reduce the cost and improve quality of service and customer satisfaction. Combination of internet or self service check in is a key e service component replacing the paper ticket with the electronic ticket. This reduces the stress generated by loosing or forgetting ones airline ticket. Meanwhile the service is only accessible at the time of booking either on web, t elephone or at ticket office. As a part of change management the Air France KLM maintain development policy by cutting down on paper use. The self service kiosks can be used by customers without internet access to check in at a self service. Conclusion and Recommendations Air France-KLM is pursuing a strategy of customer-focused profitable growth, based on ongoing cost focus and the synergy between the two airlines. A prerequisite for profitable growth is operating on a level playing field. The complementarity of Air France and KLM in their three businesses (passenger, cargo and maintenance) is a source of significant synergies
Saturday, July 20, 2019
The Second Battel Of Bll Run :: essays research papers
The second battle of bull run à à à à à à à à à à The year is 1862, during the Civil War. My name is Jack Taurance and I am eighteen years old. I am a soldier that has to fight in the 2nd Battle of Bull Run. The battle is going to take place in my hometown of Manassas, Virginia. I cannot wait. It is going to be so great I have heard that the 1st Battle of Bull Run was hell, but this one won't be. It'll be great because I'm in it and I am fighting for my country and the people of Virginia. I am proud to be a part of the Confederate Army. à à à à à August 27, 1862: Today is the first day of the battle. I'm excited beyond imagination; I cannot express my feelings right now. Robert E. Lee, the general of the Confederate Army, has told us to get in our fighting positions. I am next to older men that have fought in other battles, and they tell me not to be so excited for war is a terrible thing. Seeing as this is so new to me I shrug off their words of wisdom and continue with my merry thoughts. The men next to me tell me I need to listen to commands and stay focused at all times, or I will loose my life. We began to march towards the Union Army. On the way, I heard loud explosions all around me; the Union Army was using cannons and mines to defend themselves. The men around me began to shoot their riffles, so I did the same. There was yelling and firing all around, it seemed as though we were surrounded. The noise was so intense I felt it throughout my body. We were in the war; it was nothing as I expected. There was death all around me. I don't think I have ever been more scared in my life. I was not mentally prepared to see what I saw nor was I physically prepared to do what was expected of me. Still I stayed brave, I didn't let any of my emotions pour through, for if I did I would never have been able to continue. à à à à à à à à à à August 28-30, 1862: The second and third days of this war were complete hell. There was so much action during theses days. I couldn't believe it!! There was more blood, guts and body less appendages just lying around than I could have ever imagined.
The Dark Side of Judge Pyncheon in Nathaniel Hawthorneââ¬â¢s Novel, The Hou
The Dark Side of Judge Pyncheon in Nathaniel Hawthorneââ¬â¢s Novel, The House of the Seven Gables People in society live in a masquerade. Everyone wears a decoratively adorned mask that displays beauty, purity, and service. However, behind the mask lies on the inside of all society. One will stop at nothing in order to be well liked, thus becoming hypocrites. In Nathaniel Hawthorneââ¬â¢s novel, The House of the Seven Gables, the narrator uses intense diction, a vivid selection of detail, and a shocking tone to reveal that the character of Judge Pyncheon resembles perfection on the outside, yet ââ¬Å"darker traitsâ⬠sit latent on the inside. The narrator uses intense diction to describe Judge Pyncheonââ¬â¢s character as near perfection. He reflects traits such as ââ¬Å"purity,â⬠ââ¬Å"faithfulness,â⬠ââ¬Å"devotedness,â⬠ââ¬Å"zeal,â⬠ââ¬Å"unimpeachable integrityâ⬠and ââ¬Å"cleanliness.â⬠This shows that he works very hard to keep a respectable public opinion. It is as if the judge does what the public thinks he ought to do. The narratorââ¬â¢s complement diction gives the judge a near to perfect appearance to onlookers. This respect...
Friday, July 19, 2019
Radio Frequency Identification :: Technology, Electromagnetic Radio Waves
RADIO FREQUENCY IDENTIFICATION Introduction RFID is a technology which enables detecting and identifying objects using electromagnetic radio waves. This is processed through exchange of information between a reader and a tag being attached to the object that includes the data associated with the object. This can be used to detect and classify vehicles, animals, patients, shipment goods and airline baggage. [1] RFID technology involves two main components, they are transponders which are also known as tags or labels, contain the relevant information about the object and other the interrogators, also known as readers or transceivers, that extract the data from the tags. These tags can be passive or active tags. Passive tags use the energy from the EM radiation of the reader for its processing, where as active tags receive power from an internal battery for its processing and communication with the reader. An integrated electronic circuit is embedded in tags for storage and processing operations and an antenna that transmits and receives the RF signal. [2] Figure : components of RFID Source : http://www.docstoc.com/docs/17328767/Draft-SP800-98 The tags used in RFID are enabled with read-write operations, with a large storage capacity. Data can be modified any number of times. Tag and reader act as two way radio communication in which each antenna carries the modulation and demodulation of RF signals, with operation frequency ranges from low frequency to UHF. As radio waves are used, RFID does not require line of sight for communication and the operating distance between the reader and tag varies according to the frequency range from few centimetres to few meters. [3] [1] http://en.wikipedia.org/wiki/Radio-frequency_identification [2] [3] http://www.docstoc.com/docs/17328767/Draft-SP800-98 History The start of RFID took place in 1915, by the British with a system called IFF, which means Identification Friend or Foe. In 1940, during Second World War, the first installation of IFF transponder was in a German aircraft named FUG. [4] Leon Theremin, in 1945 invented a device which retransmits an incident radio wave and audio information. This passive device which was activated from an external source became the forerunner for RFID technology. [5] The concept of RFID came into existence in 1973 when Mario Cardullo invented a passive transponder which emits information when activated by an interrogating signal and consisted a 16bit memory unit for storage purposes. [6] In 1973, at the Los Alamos National Laboratory, Steven Depp, Alfred Koelle, and Robert Freyman developed the RFID tag system that uses 12bit tags, operating at 915 MHz. [7] After many years of research RFID tags came out with active tags that eliminated the use of external power source.
Thursday, July 18, 2019
White Light/Black Rain Opr
White Light/Black Rain OPR August 6-9, 1945: The first atomic bombs are dropped over the Japanese cities Hiroshima and Nagasaki, resulting in the greatest nuclear catastrophe ever in terms of human casualties. As time fades these horrific events into obscure moments in history, many people become ignorant of the damage caused by the bombings in Hiroshima and Nagasaki. Steven Okazaki in White Light/Black Rain utilizes the rhetoric strategies ethos, pathos and logos to reveal the full destructive power of nuclear weapons and to convince future generations that nuclear weapons should never again be employed in war.By peppering quantitative data and statistics throughout the film, Okazaki effectively appeals to logos and displays the measurable damage caused from the atomic bombs dropped in Hiroshima and Nagasaki. Okazaki states that 140,000 people were killed instantly from the explosions and 160,000 died later as a result of radiation poisoning or burns. Hundreds of thousands of innoce nt people were wiped off the face of the earth from the cataclysmic eruptions of heat and radiation from these man made weapons of mass destruction.Even more were forever cursed with the chronic complications from heat and radiation exposure such as third-degree burns, hair loss, and later cancer. Okazaki also declares that in the twenty-first century, there are enough nuclear weapons to cause as much damage as 40,000 Hiroshimas. This amount of nuclear firepower has the potential to kill millions of people and alter global climate. Nuclear warfare can only end in destruction.By providing the measurable damage of nuclear weapons used in in Hiroshima and Nagasaki, Okazaki reveals their alarming destructive potential and reminds younger generations of its horrible consequences. Okazaki establishes ethos in his film by including interviews of many survivors from the Hiroshima and Nagasaki bombings and by rolling footage of the aftermath of the bombings. During the interviews, the bomb s urvivors recount their awful story and show the horrific injuries sustained from the atomic bombs.Their recount of the deaths, destruction, disease, and poverty suffered calls in to question the morality of killing and maiming so many innocent people. During the interviews, the bomb survivors recall having family member killed, homes destroyed, or body parts scorched beyond repair. Black and white footage of the cities after their bombings exposes their utter decimation. Although the Japanese could rebuild their cities, they were unaware of the radiation that would linger in the land for ages.The effects of chronic radiation exposure caused mutations and tumors in many who lived in Hiroshima and Nagasaki after the bombings. It is unjustifiable to intentionally cause mass destruction in any scenario, and Okazaki clearly questions the authority and ethic of the atomic bombs through the first-hand accounts of their repercussions. Dissonant background music and disturbing images of dead and severely burned and sick children establish the strong pathos against nuclear weapons in Okazakiââ¬â¢s film.During scenes of the tragic death and destruction brought by nuclear weapons, Okazaki plays quiet, echoing, and dissonant instrumental music. These audible elements combine to create a harsh and somber tone. The sorrowful, minor key music augments the woeful scenes of wreckage and induces pity and empathy. Scenes including mutilated and burned children appeal especially to emotions. The innocence of the children juxtaposed with their atrocious injuries induces a sense of anger against the atomic bombings.Viewing emotionally and physically scarred children strikes a discord in the hearts of the compassionate and emotional viewers. Okazaki successfully connects the emotions in the music and disturbing images to deter anyone from justifying the need for nuclear weapons. Clearly, by combining ethical, emotional, and logical consequences of the of atomic bombs in Hiroshima and Nagasaki, Steven Okazaki in White Light/Black Rain, educates future generations about the consequences of using nuclear weapons and persuades them away from the idea of nuclear warfare.
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