The Filter case study Example | Topics and Well Written Essays - 750 words

The Filter - Case Study Example It is faced with the decision of opting new arenas of application of its technology, apart from the currently prevailing entertainment and media areas to increase the profitability of the company. As opposed to the limited options of growth available in the currently selected media and entertainment areas, the company intends to expand its operation by covering other areas that may utilize its superior recommendation technology. Various factors are involved in the decision regarding evolution of the company to increase its profitability. The fact that the technology owned by the company is of considerable importance for various other businesses, makes it possible for this company to adopt an approach where business-to-business model is feasible and profitable. It appears that the company’s move from adopting a direct customer approach to the business-to-business approach was a test-flight designed to test the feasibility of the business. Now that many notable companies like Nokia, Sony Music and Comcast are already using their services, the company is hopeful to test new areas of growth. Although this appears to be a safe approach, the fact that every new area brings forth new challenges should not be forgotten. So far, the company’s services were utilized by users who were looking for entertainment; but the application of this company’s recommendation technology in other areas e.g. in health for diagnosis, will be totally different scenario. The recommendations generated by the company’s algorithms, in such areas of life will have far more legal weightage with unexpected ethical implications than they had in entertainment sector. Another problem would be the presence of competitors in the new fields, since people in the market will be well aware of the naà ¯ve nature of the company in the new waters. As far as the alternatives to the present approach are